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Step2 Acquires Infantino

STREETSBORO, OHIO - Sept 28, 2007- The Step2 Company, LLC ("Step2"), an American toddler toy company and world's largest rotational molding manufacturer, designer and marketer of children's play kitchens, playhouses, outdoor toys and ride on toys, announced today the acquisition by its parent, Step2 Holdings, LLC, of privately owned Infantino, LLC ("Infantino") headquartered in California. Infantino is a leading designer and marketer of infant toys and accessories with popular lines ranging from classic creative baby toys to next generation baby travel systems, such as soft baby carriers, shopping cart covers, baby supports, puzzles and activity toys. Infantino is recognized for its commitment to classic play and promoting the bond between parent and baby. Together Infantino's dedicated team and innovative products have earned the brand a major presence with the mass market, specialty and international retailers alike.

Scott Levin, Step2 President and CEO, announced: "Step2 is excited to combine creative teams and resources with Infantino. There are tremendous synergies in shared entrepreneurial cultures, family values and customer focus. Both companies are committed to creating safe and innovative products that promote imaginative play and healthy fun, allowing 'Babies to be Babies' and 'Kids to be Kids.'"

Step2 and Infantino will operate as separate business units, but combine resources to create a natural extension of complementary lines to the preschool category, and to safeguard the high quality standards of each product. In addition, cross merchandising and marketing opportunities for the expanded product lines will create earlier exposure in a child's life cycle for the Step2® brand than was previously possible. Both brands build off the belief of developmental play as a cornerstone for early childhood education and growth.